What Home Buyers Want More Than Location

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Among today’s home buyers, nearly half would sacrifice location for desirable in-home features, according to a new survey from one of the nation’s largest homebuilders. The surprising survey results indicate that buyers are searching for move-in ready homes complete with key features and amenities and a significant number of them are willing to give up on proximity to entertainment and shopping and even better schools in order to get them. A representative for the homebuilder said today’s buyer isn’t just looking for the biggest home on the block. Instead, they are interested in efficient use of space and homes with feature-filled kitchens, bedrooms, and bathrooms. In fact, the kitchen was the most important room in the home when deciding to buy a new house. A large eat-in area was the highest ranked feature, though a kitchen island came in a close second. Master bedrooms with his-and-her closets were cited as important to 31 percent of participants, while a home with at least one bathtub was named by 54 percent of respondents. Regionally, screened-in porches were popular in the Southeast, while Northeastern buyers wanted rooftop terraces and accordion-style glass doors were popular in the Southwest. More here.